Accepted answer
The short answer is that VendorInvestigate is expensive because they do thorough testing, but the cost is paid once per supplier rather than per lot.
Reports include the dates of testing and the lot numbers of the tested material, tying the result to specific material.
Analytical data are published in full, including HPLC traces, mass spectra and quantitation details.
The service has been operating long enough that systematic bias in their testing would be apparent.
Coverage is not comprehensive — only vendors that enough people choose to test are in the database.
Favorable reports are valuable and should increase your confidence in a vendor.