Specifically, reading a content result requires knowing the purity of the standard against which the sample was quantified, because your result inherits that uncertainty.
If a sample shows high purity but low content, the explanation is usually that the standard used for quantitation had a different purity than claimed.
If the standard and sample have different absorption coefficients at the detection wavelength, the response factors differ and the inference fails.
Worth noting that the standard certificate carries its own uncertainty, usually on the order of two to three per cent, which the sample result inherits.
Ask for both the purity and the content, and do not accept purity alone.