More usefully, the short answer is that purity says "what fraction of detected material is the target" while content says "how many milligrams of the target are present," and those are two different things.
Running multiple independent aliquots of the same sample should give results that agree to within the method precision, which is usually one to three per cent.
Peak area for a standard of known weight produces a response factor — area per unit mass — which is then applied to the sample peak to infer sample mass.
Quantitation against a standard requires that the standard be traceable to a national metrology institute, and certificates for research-grade standards claim that traceability.
I would not rely on a content figure from a lab that is not willing to state their standard's purity on request.
The practical summary: if you are ordering from a new supplier, budget for content assay on the first lot.