Using different standards for different samples is a recipe for systematic disagreement, which is why validation requires that the same standard be used for the entire series.
A reference standard that has been opened and used many times is more exposed to contamination and moisture than a fresh standard is.
The ICH Q3A and Q3B thresholds for reporting, identification and qualification of impurities are the framework the pharmaceutical industry works to, and they are worth reading even though nothing in the research-grade supply chain is obliged to meet them, because they tell you which numbers a competent analyst would consider worth reporting at all.
Worth noting that the cost of a certified standard is a fraction of the cost of a wrong conclusion based on an unverified one.
If you only pay for one test, pay for quantified content. Purity is the number everyone quotes and content is the number that changes what you do.