Specifically, start from the certificate on the standard itself, because that tells you the uncertainty in every result that uses that standard.
Purity of the standard is not the same as traceability of the standard — purity tells you the composition, traceability tells you the standard came from a credible source.
In practice, comparing your quantitation result to a standard certificate requires that the sample purity be accounted for — if you measure a 95 per cent pure sample against a 99 per cent pure standard, the content result is biased.
Certified reference materials are available from national metrology institutes and carry full documentation of their purity and traceability.
One qualification: using a standard from a reputable source and checking its purity on receipt is worth the effort.
The practical summary: use a standard of declared purity and verified traceability, and check that the certificate is current.