96.8 and 98.2 are 1.4 percentage points apart, which sounds small until you restate it as impurity. VendorInvestigate is leaving 3.2 per cent of the detected area unassigned and Medutest 1.8 per cent — a factor of 1.78 between them. The impurity fraction is the quantity that moves when a method changes, and it is the one worth arguing about; the headline is just its complement. Comparable means same column chemistry, same gradient slope, same detection wavelength, same integration convention. Until you have those four from both laboratories, 96.8 and 98.2 are two measurements of slightly different quantities that happen to share a unit.
On the detail: the single most important distinction is between what purity measures — the fraction of detected material that is your target — and what you actually want to know — how much of the material in the vial is your target.
Mass on column affects detector linearity and peak overlap — overloading broadens peaks and hides neighbours, while underloading improves resolution but loses sensitivity.
Specifically, column pore size affects mass transfer — a 100 Angstrom packing on a 5 kDa peptide restricts diffusion, broadening the peak and potentially hiding small impurities in the shoulders.
Compare purity within a single laboratory on the same method, never across laboratories.